$ eli5: why is enshittification happening and what's the cure Step 1 LURE USERS Free candy bowl = FREE app "Come in! It's free!" Step 2 LURE SELLERS Shops pay to reach your eyes "Now pay to stay!" Step 3 SQUEEZE USERS Ads everywhere, less good stuff "You're stuck here." Result ENSHITTIFICATION The candy bowl is now 90% wrappers. Product gets worse. Profits keep rising. "Where else will you go?" Why can't we just leave? Your friends are there (network lock-in) + switching costs + no easy way to take your data + no real competitor (monopoly). It's like a town with only ONE store. You shop there even if it's bad, because there's nowhere else to go. The Cures Cure 1: Rules Government Regulation Like a referee in a game: Force companies to let you take your data and leave easily. Break up monopolies. Cure 2: Open Roads Interoperability Like phone calls: any phone can call any other phone. Apps must talk to each other so switching is easy. Cure 3: Co-ops User-Owned Platforms Like a community garden: users own and vote on rules. No investor to squeeze out all the candy. eli5.cc

ELI5: why is enshittification happening and what's the cure

medium confidence
June 9, 2026tech

// explanation

// eli5

What is enshittification?

Enshittification is when websites and apps that used to be really good suddenly become bad [1][4]. It's like when your favorite restaurant starts using cheaper ingredients and gives you smaller portions, even though you're paying the same price.

Why does it happen?

Companies make their products great at first to get lots of users, then once everyone is using them, they make them worse to make more money [1][4]. They do this because they know users are already hooked and won't leave easily.

What does it feel like?

It feels like everything online is getting more annoying—more ads, slower speed, harder to find what you want, and things that used to be free now cost money [3]. It's happening so much that it seems like nothing stays good anymore.

How do you fix it?

The cure involves four constraints that prevent companies from being able to make things worse [1]. One solution is antitrust laws that break up companies that get too big and powerful, so they can't control everything [4].

// sources

[1]'Enshittification' is coming for absolutely everything - Reddit

Feb 9, 2024 ... Now we can get to work on a cure. There are four constraints that ... Enshittification also describes what's happening to democracy as ...

[2]The GenAI Siren Song, the Danger of Enshittification and Tying ...

Jan 17, 2026 ... Think about what an enshittified GenAI could mean. What happens when the world—legal, medicine, finance and people—depends on tools in the hands ...

[3]Enshittification feels like it's everywhere. What's managed to not just ...

Jul 20, 2025 ... ... happens. 2 more replies. 7 more replies ... Now, there are 20+ treatments for relapsing MS, and even treatments for progressive MS.

[4]How to Save the Internet From “Enshittification” - Jacobin

Oct 14, 2025 ... How did this happen ... In your book, you treat “enshittification” as a disease and, toward the end, offer a “cure” — what you call the “good, new ...

[5]Enshittification — Civics of Technology

Listen to any one of Doctorow's podcast appearances and you'll get a pretty nice encapsulation of his arguments. You'll also get treated to what is always a ...

[6]Book summary of "Enshittification" by Cory Doctorow for Reading Refreshvideo

Video by Mickey Mellen

Book summary of "Enshittification" by Cory Doctorow for Reading Refresh
[7]The "Enshittification" Cycle: Why Nothing Good Lasts Online (What happened to Upwork?)video

Video by Naeem Akram

The "Enshittification" Cycle: Why Nothing Good Lasts Online (What happened to Upwork?)
[8]Racist Commercialvideo

Video by doctorsmurf

Racist Commercial

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